Store (575) 539-0000
fax (575) 000-0000

Jake's General Merchantile

Welcome to Jake's General Merchandise

Come on in to Jake's General Merchantile in downtown Reserve Village, New Mexico.  We have most anything you need for camping, hunting trips, sight-seeing and this is where most of the local Citizens do their shopping as well.

Our offerings include:

  • A full service meat department
  • A well-stocked frozen food department
  • Dairy products and eggs
  • Fruits and vegetables
  • A wide selection of canned goods
  • Cooking and eating utinsels
  • Picnic supplies
  • Clothing items
  • Hardware
  • Automotive supplies
  • Gift items

We cordially welcome you to visit Reserve Village

  • There's a lot to see and do here.  Visit for more information on local attractions and local events.
  • You'll find a warm and friendly attitude here in Reserve, like the Old West used to be.